Showing posts with label advertising. Show all posts
Showing posts with label advertising. Show all posts

Monday, August 25, 2008

8 things I love about Mad Men


1. The period detail: Everything looks right: The authentic looking 60's sets, production design, and props are perfectly realized.
2. The acting: Every actor on the show from walk-ons to the main characters, are top notch, and utterly convincing.
3. The costumes: They're almost characters in themselves. The wonderful ad-man flannel suits and the form fitting vintage dresses.
4. The writing: Fluid, straightforward, smart. Episodic, but avoids soap opera conventions.
5. The drinking: One of the funniest show elements is no matter where the characters are, in a bar, at work, in a restaurant, or at home, someone always seems to have a drink in their hand.
6. The smoking: almost as often as the drinking, someone is always seen lighting up.
7. The hair: From Don Draper's unnaturally perfect jet black locks to Joan's Lucy Ricardo red coif.
8. The comfort: Of cuddling with my girlfriend on a late night watching our favorite show.

Tuesday, July 15, 2008

My Job World Part 2

Around 1994, I began to learn some of the basic design programs which were still coming into fashion: Pagemaker, Photoshop, Freehand and a little later, Quark.

The Leopard's background has mostly been in drawing, so it took a little getting used to a technological mindset. Soon, I had a little experience working on small publications, but for the most part, I was kinda of figuring things out as I went along. My first real gig as a designer was at a small magazine called Pizza Today in Indiana.

Yup, a magazine solely about-- pizza. And yes, before you ask, The Leopard did get a lot of free pizza. The whole enterprise was really a promotional device for the owner, who put on a huge Pizza Expo every year for vendors catering to the business. Apparently, this was extremely lucrative and made him a millionaire. But the magazine was legit. It was bi-monthly, and there was a full staff. The thing I remember the most was sitting around in an editorial meetings discussing stories about pizza. How they come up with them issue after issue, I'll never know.

After leaving there, I took a gig at a tiny minority-owned ad agency. It was run by a former football player who didn't really have much experience but a lot of "heart". He used to call me B.O.P. (Big Ol' Pimp) because I drove around in a late 70's customized van at the time that an uncle gave me--a Leopardmobile if you will. There were numerous cash flow problems at the agency. Sometimes, we didn't get paid at all. Eventually, he fired the whole lot of us except for one guy. But I learned a lot while I was there about the business.

But boy oh boy, did I have learn the hard way.

Wednesday, July 2, 2008

The Job Search Goes On

Being a freelance designer can be a lonely and frustrating experience. I consider myself to be one of those type of people who prefers to be an employee, sticking around a company for years and possibly moving up in the ranks.

The order of the day in my business, and I gather in in the whole corporate world---is freelance. It's cheaper--no benefits, and you can fire someone for any reason when you're done with them with no legal repercussions.

The Leopard has worked at well known places for up to 6-8 months as freelancer and then told the project has ended with no ceremony. I usually work longer than is initially projected, but it sucks. You have to be a wizard of economizing in order to stay on your bills--they're still consistent even if your job isn't.

I just got off a freelancing job at a prominent advertising agency. I was really happy and it seemed like things were turning around. I was told they wanted to keep me on as a freelancer for month and if I did well, they'd bring me on as a staffer.

Well, the month went by and I was praised for my work, but lo and behold, the client was having internal problems and cut their budget on the project.--They couldn't bring me on.
So now I'm back to pounding the pavement.

I've been fortunate, I know, that I've been able to work at all. But if this is the way things will be looking in the future, It's gonna be a long summer.